Law Firms Need SEO

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The only way to get online traffic is to rank well in the search engines. Law firms need SEO (Search Engine Optimization) if they want to gain online business.

If you want to generate a healthy flow of online business from your website, it is imperative to hire a credible, ethical SEO company that can provide profitable results for your firm.

Many law firms are starting to get serious about their online business and are heavily considering joining forces with an SEO firm to initiate a campaign. The first thing that needs to be understood is that SEO is not a commodity, especially if you are counting on online revenue generation.

Every website must get some volume of traffic to drive new business. The only way to get traffic is to rank well in the search engines. Law firms need SEO if they want to gain online business.

For any long-term online strategy, natural or organic search has a better cost than pay-per-click, although it takes more time to see the results. More people use natural search results than paid search, but even a good campaign can take three to six months for any significant improvements to organic ranking.

It has been done in less time, especially in a less competitive market, but isn’t common. High rankings come from carefully researched and highly competitive keywords that are relevant to your law firm.

Ironically, many law firms baulk at the price of a professional SEO firm. This is due to a large extent that lawyers view SEO as a commodity, when compared to a television or radio campaign, both of which produce a physical product. SEO is an immensely labor-intensive process that requires constant supervision and tweaking throughout the entire campaign.

The search engines are constantly making adjustments to their algorithms, so ranking will change slightly almost every time they do it. Then there are major updates that happen less frequently that can dramatically change your ranking, especially if you don’t adapt.

Management of your site, ongoing link building process, daily content generation, blogging, and keyword research. This is just the surface.

Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer. SEO is not a commodity and your selection of an SEO firm should not be based on price.

There are tons of SEO firms out there that will give you what you paid for: mediocrity. If you want to generate a healthy flow of online business from your website, it is imperative to hire a credible, ethical SEO company that can provide profitable results for your firm.

Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

Top 5 Reasons Why Law Firms Need SEO

1. Website Traffic - At one time, you could build a website and visitors would come. But the internet has become far too competitive for that. Your website still has to impress prospective clients, but first it must appeal to the search engines.

Studies show that 91% of search engine users don't click past the first page of search results. Your own experience using search engines probably confirms this. So if your site isn't one of the top 10 for its main keywords, it might as well be invisible.

85 percent of all clicks resulting from a search go towards the organic or natural listings with the remainder towards paid ads (Pay-Per-Click ads).

SEO will help improve your ranking on search engines. As soon as your website hits page one, you'll see an increase in qualified web traffic, and new business is sure to follow.

2. Qualified Leads - Someone who finds you through an online search is specifically looking for your services. You see, SEO doesn't just bring more traffic; it delivers visitors with a genuine interest in what you have to offer.

These prospects are qualified leads, and without SEO, there's a good chance they wouldn't have found your company.

3. Higher Returns on Your Marketing Dollars - Where are you spending most of your law firm's marketing budget these days? TV commercials? Law Directories? Ads in your local newspaper? Direct mail?

Sure those are viable marketing methods, but they're all based on the premise that prospects will see your name and remember it should they ever have a need for your services.

By contrast, a well-ranked website is working for you 24/7. No matter when someone needs your services, they can go to a search engine and find you.

Additionally, SEO costs less than those other forms of advertising, and it lasts a lot longer too. That newspaper or magazine with your ad may now be sitting in the recycle bin, but your optimized website is still at the top of the rankings, telling qualified prospects about your fine law firm.

Once you've successfully optimized a keyword phrase, it can remain in the top 10 search results for months, sometimes years, continually delivering relevant traffic to your site.

4. Build Your Brand - SEO gives you a chance to differentiate your law firm from others and become a leader in your niche. Perhaps your Miami practice specializes in personal injury lawsuits. SEO can help you stand out in this field so that when someone searches for a "Miami personal injury lawyer," your firm is the one that pops up.

In fact, you may even be able to grow your business beyond local boundaries. If you have a truly unique niche, you can use SEO to gain ranking and attract clients from all over the country and the world.

5. Referral Power - Think of a search engine as an excellent third-party referral. If you website appears in the top 10 organic search results of Google, your business will be perceived as a trusted resource. It's instant visibility and credibility. And it provides exposure to potential clients, reporters seeking someone to interview, quality vendors and other professionals who could become referral sources for your firm.

Search engine traffic can make (or break) your company. But the online marketplace for legal services is crowded. Law firm websites must compete aggressively to attract attention.

The good news is that SEO can make a powerful and measurable difference. It's surprisingly affordable and yet can provide more exposure than any other form of marketing. So what are you waiting for? The faster you hop on board the SEO train, the sooner new clients will be stopping at your door.